Say goodbye to restrictive diets
At Blue Ridge Roots, we help middle-aged women discover their healthiest, strongest selves through customized health and fitness plans rooted in their unique DNA. Say goodbye to one-size-fits-all programs—your journey is as individual as your genetics.
and embrace a positive relationship with food
Meet Laura Keen
I’m a mom of two girls, a lifelong athlete, and a passionate advocate for women’s health. After 15 years as a stay-at-home mom, I became an ISSA Certified Personal Trainer, with a certificate in nutrition, specializing in DNA coaching as a Genetics-Based Program Designer. My own journey through perimenopause, autoimmune challenges, and setbacks from multiple surgeries showed me the power of personalized wellness. Now, I guide women like you toward sustainable health, strength, and confidence—no matter how busy life gets.
Explore the genetics of how you feel, function, and look. GX Renew delves into skin aging, sun sensitivity, motivation, sleep, inflammation, and more—helping you age with resilience and vitality.
GX Renew
(Healthy Aging)
This test examines the genes influencing weight loss, macronutrient and micronutrient metabolism, and exercise response. Discover how your body processes carbs, fat, and protein, and get a plan that maximizes your results.
GX Slim
(Weight Management)
Our flagship DNA solution analyzes 36 traits and 123 genetic markers related to weight loss, nutrition, exercise, recovery, and more. You’ll receive a comprehensive report and a fully customized fitness and nutrition plan—interpreted and explained by a Certified Genetics-Based Program Designer.
Total Body
Genetic-Based Test
Our Mission
To provide a personalized strategy for sustainable health through education, equipping, and empowerment—helping women improve their overall well-being and age with vitality.
Will share reviews as soon as results develop!
Coming Soon!
Client Reviews
You’ve tried the “one-size-fits-all” approach. It didn’t work—because you’re unique. Genetics accounts for 30% of our aging potential, and with the right plan, you can shape your future. Blue Ridge Roots combines science and personal experience to deliver solutions that fit your life, your goals, and your DNA.
Why Blue Ridge Roots?
Our clients are women ages 40–60, balancing family, career, and self-care. They want to gain self-confidence, feel strong and healthy, and age gracefully—with a plan that adapts to their real lives.
Because Your Body Has Its Own Blueprint
GX Slim (Weight Management)
Close X
This test examines the genes influencing weight loss, macronutrient and micronutrient metabolism, and exercise response. Discover how your body processes carbs, fat, and protein, and get a plan that maximizes your results.
Contact for pricing—each plan is tailored to your needs.
Our flagship DNA solution analyzes 36 traits and 123 genetic markers related to weight loss, nutrition, exercise, recovery, and more. You’ll receive a comprehensive report and a fully customized fitness and nutrition plan—interpreted and explained by a Certified Genetics-Based Program Designer.
Contact for pricing—each plan is tailored to your needs.
Total Body Genetic-Based Test
Close X